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How to emphasize the importance of sports within the armed forces at national and international level

 

 

  • FIRST SESSION: Sports, a means of communication                        

 

  1. Mr. André Gorgemans (BEL): “INCREASING THE VALUE OF INTERNATIONAL SPORT EVENTS: A FOCUS ON THE RELATIONSHIP BETWEEN HOST CITIES AND INTERNATIONAL SPORTS FEDERATIONS”

  2. Colonel Bengt Nylander (SWE): “QUALITY”

 

  • SECOND SESSION: Marketing in sports                 

 

  1. Prof Ivan Petkov Sandanski (BUL): “MARKETING IN SPORT: A CRITICAL ANALYSIS AND PRACTICAL IMPLEMENTATIONS IN MILITARY SPORT SETTINGS”

  2. Prof Maximov Bisser Tzolov & Prof Ivan Petkov Sandanski (BUL): “MARKETING IN SPORT: THEORETICAL AND APPLIED ASPECTS”

  3. Prof Benoit Séguin (CAN): “BRAND AND CISM”

  4. Prof Benoit Séguin; Dana Ellis; Teresa Scassa & Milena Parent (CAN): “WHO’S AMBUSHING WHOM?”

 

 

  • THIRD SESSION: Sports activities improving organizations' image                           

  1. Mr .Holger Haas (GER): “MEDIALIZATION OF CISM”

  2. Colonel Branko Boskovic (SRB): “A TRANSVERSAL RESEARCH ON THE CURRENT SITUATION OF PUBLIC RELATION IN THE FIELD OF SPORT WITHIN CISM”

  3. Mrs. Claudia Stura & Mrs. Katrin Koenen: “SPORT IN POST-DISASTER INTERVENTION”

 


 

  • FOURTH SESSION: How to create attractiveness through sporting activities?                     

 

  1. Mr. Kjell-Erik Kristiansen (FIN): “MODERN VENUE PRODUCTION”

  2. Lieutenant (Senior Grade) Pasi Leskinen (FIN): “SIX STEPS TO SUCCESS”

  3. Colonel Viktor Podloucký (CZE): “SPORTING ACTIVITIES OF THE CZECH ARMED FORCES AND THEIR MARKETING POTENTIALS”

 

 

  • FIFTH SESSION: Creating sinergy with sponsors and partners around sporting activities                

 

  1. Mr. Tom Schuster (GER): “GAINING ATTRACTION OF VIEWERS, BROADCASTERS AND SPONSORS”

  2. Mr. Bernard Bolly (BEL): “SPORTIF D’ELITE DEFENSE: OUTIL DE COMMUNICATION”

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